Against all odds...film is still alive and well! As the world continues to become digitized by leaps and bounds, fewer consumers find a need for film.
But, interestingly enough, this is quite a misconception. In actual fact, the role of film has shifted from a mass-market image-capturing tool, to a tool greatly appreciated in niche markets & for different uses.
Something similar has happened in the world of music. As compact disks & mp3s stormed the markets, vinyl found its survival niche in the hands of faithful disk jockeys. Likewise, film is used by those who see the value in quality images & by those who have chosen not to switch allegiance & go digital.
We try stock a full range of Kodak film in 35mm and 120 formats, however as film sales decline, some emulsions are getting harder and harder to keep in stock.
Kodak is doing their best in the USA to manufacture more and more film, but supply issues, and Covid have slowed down those increases in production. We know there will be some stock shortages into 2022, but sooner or later, everything will get back to “normal”
Kodak Portra, Ektar , ProImage and Color Plus, along with Gold 200 and 400 will continue to be available.
We sell film, we process film, and we will keep selling and processing film for as long as we possibly can!